At Electi Finance, we focus on bridging finance and investor-led lending. Our team has worked as brokers, lenders and investors, giving us a practical understanding of how deals are built and what clients need to keep a project moving. Our experience means we are able to understand the challenges our clients face, and means we are able to support them step by step.
Every enquiry we work on is assessed to its merits. We look for solutions to problems, working closely with brokers and clients to make the process as efficient as possible. Our priority is to remove delays, cut out unnecessary steps and give clear answers from the start.
View Criteria View ProductsOur approach is built around stability, consistency and problem-solving. In a market where criteria often change without warning, we focus on keeping things predictable and straightforward.
Real Underwriters,
Not Computer Scores
All decisions are made by experienced underwriters who look at each case properly. No automated scoring and no computer-led approvals.
Intermediary-Only
Lending
We work exclusively through intermediaries. There’s no dual pricing, no cross-selling and no competing with the brokers who bring business to us.
Shaped by Industry
Experience
Our team has spent years in specialist Buy to Let and property lending. We understand the challenges landlords deal with, and our criteria reflects that experience.
Technology That
Supports the Process
We use technology to make the journey quicker and easier, but never to replace human oversight. It helps us deliver finance that fits the borrower, not a system’s score.
With years of experience across property finance, our team understands the pressures investors antd developers face. We’re here to provide clear guidance, honest communication and steady help throughout the process.
Ajay Nayyar - Founder and Director
Ajay entered financial services in 2006 and, after returning to the industry in 2017, founded Electi Finance to redefine how lenders engage with property investors.
With over 3,000 brokered deals and 100 personal property investments, Ajay brings unrivalled insight into both sides of the lending equation.
In the last 12 months alone, he has brokered £15 million in bridging and development transactions.
Ajay’s experience as both a lender and investor underpins Electi Finance’s transparent and results-driven ethos.
Jordanne Whiley PhD MBE - Founder and Director
After an unprecedented 16-year career in elite sport, Jordanne transitioned into financial services, bringing with her the same focus, discipline, and drive that made her a world champion.
Having worked alongside Ajay for the past five years, she has built a network of professional investors and developers with a pipeline exceeding £9 million.
Jordanne is passionate about creating a bridging lender that delivers consistency and clarity, ensuring clients’ needs are always met without moving the goalposts.
We support clients through a wide range of transactions, from property finance to commercial lending. Their comments highlight our clarity, responsiveness, and ability to get deals completed without unnecessary delay.
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